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By Ricardo Miorelli
Want to find out how infinite scrolling can improve your website’s SEO? Then stay tuned for this content we’ve prepared for you.
One of the biggest concerns of companies that have websites in their businesses is certainly providing users with a positive experience so that they spend more time searching and reading their content.
And one of the most effective ways to ensure that visitors stay engaged and engaged on your website is by investing in the infinite scroll technique. Don't worry, we'll soon explain the advantages and disadvantages that this choice offers.
This apprehension has a very specific reason. And do you know why? It's because no matter how optimized your content is and how well-positioned your page is, your work will only be of high value if the user experience is positive and pleasant.
This occurs because one of the ways Google uses to define the position of a page is by observing whether users click to visit a website, return to the search engine and are directed to another website, thus indicating that this one is more relevant in relation to the first.
Continue reading and learn more about infinite scrolling!
summary
What is infinite scrolling?
Advantages that infinite scrolling offers
Disadvantages of Infinite Scrolling
Pagination or Infinite Scrolling: Which is Better for SEO?
How does infinite scrolling influence content marketing strategies?
How does infinite scrolling affect navigation through Google SERPs?
How can WebShare help you?
What is infinite scrolling?
Basically, infinite scrolling is a technique that allows the user to continue scrolling through content indefinitely without having to press a button to load more. Want some examples of websites that use this interaction? Instagram, Facebook and Pinterest.
This ease of continuing to see new information in an unlimited way as you slide your finger or mouse through your news feed, makes many users stay on your website or social network for a long period of time without even realizing it (how wonderful!).
Proof of this is the study developed by the American consultancy ComScore, which indicated the main destinations for Brazilians Belgium Phone Number List when they are surfing the internet. And obviously social networks such as Facebook, Twitter and Instagram stood out.
Thus, the research found that each user spends an average of 1 hour and 22 minutes a day using social media sites and apps. That’s a lot of time, don’t you agree?
Total credit to Aza Raskin, creator of this addictive technique called infinite scrolling, who during one of his interviews explained that his intention with this initiative was always to facilitate the user experience .
However, he now regrets his actions, as he is responsible for humans spending literally hundreds of millions of hours in front of a screen.
Advantages that infinite scrolling offers
This technique provides several benefits, as it is super simple to use while its extreme quality has the power to attract and hook visitors, encouraging them to constantly interact with your content.
All to offer users great experiences by allowing them to access information on your website quickly and conveniently. Do you know when you start looking at a website, slide your finger to see what interests you most and before you know it, a good few hours of your day have already passed?
This is clearly an excellent reason to invest in infinite scrolling! Check out 3 other reasons why this technique is interesting and deserves your attention.
Extends the time users spend on the site
What company doesn’t dream of seeing visitors spend more time on their website? Well, infinite scrolling has that potential. As we explained earlier, the fact that you don’t have to load a second or third page encourages users to stay on your website for longer periods of time. This significantly increases the likelihood that they will become interested in your products or services.
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发表于 2024-7-6 17:23:56
