Google EEAT: Learn about and simplify this algorithm

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By Ricardo Miorelli
Smiling man looking at a computer screen, most likely happy that his website follows the Google EEAT guideline
In the vast ocean of information that is the internet, it is common to wonder about the veracity and reliability of the content we consume. After all, how can we distinguish between an authoritative source and low-quality content? The answer to this question has a name: Google EEAT. This is the pillar that the search giant uses to determine whether or not a page deserves to be highlighted in the results.

Over the years, Google has been refining its algorithms, with the aim of providing users with the best possible experience, presenting relevant and reliable content.

Google EEAT is one such innovation, which aims to ensure that the content displayed is of high quality, written by experts and can be considered trustworthy.

For marketers, understanding this algorithm is not just a matter of curiosity, but a necessity. After all, who doesn’t want their website at the top of Google’s results?

So, if you want to decipher the mysteries behind Google rankings and learn how to optimize your content, you've come to the right place. Join us on this journey through the world of Google EEAT and learn everything WebShare has to say about this subject!

summary
What is Google EEAT and how does it work?
YMYL: Why is it crucial for your website?
How does Google determine the quality of web pages?
Guide to improving your website's EEAT
Digital Marketing with a focus on EEAT: How to do it?
How WebShare boosts your online presence with a focus on Google EEAT
What is Google EEAT and how does it work?
Hands touch technological materials
EEAT is a term that has gained prominence in the world of SEO and digital marketing. It represents a Belgium Phone Number List crucial guideline that Google uses to evaluate the quality and relevance of content on its search results pages. But what does this acronym really mean and why is it so important?

Experience: refers to the content creator's ability to demonstrate practical experience in the subject matter. It is not just about theory, but about experience and practical knowledge on the topic.
Expertise: this pillar addresses technical and in-depth knowledge about the subject in question. It is the author's specialization, demonstrating that he or she has mastery over the topic he or she is addressing.
Authoritativeness: evaluates the reputation of the content creator and the website where it is published. Recognized websites and authors with a good track record in their fields tend to have a higher score in this category.
Trustworthiness: This is the cornerstone of truthfulness and accuracy. Content must be reliable, up-to-date and impartial, showing that the reader can trust the information presented there.
Google EEAT is the algorithm responsible for evaluating web pages based on these criteria. Its goal is to provide a richer and more reliable search experience for users, highlighting content that truly adds value and comes from authoritative sources.

Given the vast amount of information available online, it is becoming increasingly vital for brands and content creators to understand and apply the principles of EEAT in their strategies, thus ensuring a strong and quality digital presence.



What is the difference between Google EEAT and Google EAT?
EEAT is an evolution of EAT. The only difference is the introduction of the first “E”, which stands for “Experience”. While EAT focused on Expertise, Authority and Trustworthiness, Google incorporated “Experience” into EEAT to value content produced from practical experiences.

This addition highlights the importance of content generated by individuals with direct experience on the subject, complementing theoretical expertise.

YMYL: Why is it crucial for your website?
YMYL is an acronym that translates as “Your Money or Your Life”. This term is used by Google to categorize pages or content that may directly affect someone’s health, financial stability, safety or well-being.

These are not ordinary pages, they are content that, by their nature, have the power to influence crucial decisions in people's lives.

Examples of YMYL topics include, but are not limited to, health advice, financial information, legal guides, and news that affects society as a whole. Because of the relevance of these topics, Google adopts strict criteria for evaluating these pages, prioritizing authoritative and reliable sources.

Given the potential impact of this content on people’s lives, it is essential for content creators to understand YMYL. When creating or optimizing content within this category, it is crucial to ensure that the information is accurate, reliable, and comes from reputable sources in the field.