LINE Marketing: LINE Stickers, Group Messaging and Advertising (2024)

KamrunNahar

LINE official account provides many business functions and is very helpful for marketing. This article will introduce 3 useful LINE tools. Let's learn how to use LINE to promote your business.

Want to know the difference between LINE official account and personal account? How to apply for LINE official account? Please visit another article .

1. LINE group messaging
LINE official account has a "targeted push" function, which allows businesses to send specific messages to designated friends , which helps to hold more precise marketing activities. The built-in target categories of LINE backend include: friend attribute screening, audience.

Friend attribute screening is mainly based on the inference of friends' LINE behavior, and the conditions include: time of adding friends, gender, age, mobile phone system, and region.

Audience conditions include: user identification code, click remarketing, exposure remarketing, chat tag audience, and joining channel audience.




LINE group messaging
Screenshot source: LINE Biz-Solutions Taiwan

Targeted push method (I): Friend attribute screening
When the number of target friends exceeds 100, merchants can click "Filter Target" and then select "Add Filter Condition" when sending group messages, and select the attributes of the friends to whom they want to send messages. You can select multiple conditions. After clicking, the webpage will display the number of "presumed friends" who meet these filter targets, which means the number of friends who will see this group message.

Note: This message will only be sent successfully after the number of friends screened reaches 50 or more.

Focused Marketing Method (II): Building Audiences
If you choose to create a new audience, you must first create an audience. Please follow the steps below:

Go to "Group Message" and click "Audience"