During the month of December, we offer you some retrospectives of marketing operations imagined by our clients in 2015. In order to inspire you for your 2016 animation planning , we have divided them by objective. Last week, you discovered the acquisition objective , today, I invite you to discover good ideas to boost your brand image.
Strengthen your likeability capital Improving your brand image is a long-term job. The opposite of conversion, it requires positioning yourself as an expert, showing listening and openness. In short, consumers expect the brand to give a face that is sometimes human, sometimes complicit or even reassuring . And just as Rome was not built in a day, your image can take several months, even years to really build. Here are some marketing operations chosen from shopify website design our catalog is well-conducted by our clients, aimed at strengthening their capital sympathy with their community of fans and customers.
Groupon:
Branding operation branding operation valentine's day
This photo contest also complemented a cross-channel system including pop-up store events. If you would like to find out more, feel free to take a look here.
All Heroes: The online store Tous les Héros positions itself as the reference for children's clothing under film and cartoon licenses. To reinforce its image as a specialist, it regularly organizes competitions or quizzes on the latest cinema releases. The proof here with The Big Hero 6, the Disney blockbuster.
branding contest General Societe: Société Générale and rugby have a long-standing love affair. The bank, which has been involved in sports sponsorship for over 25 years, capitalized heavily on the 2015 Rugby World Cup to strengthen its commitment to the sport. Throughout the competition, Société Générale offered winning moments where you could win many official gifts from the event. There's nothing like it to boost your brand image!
Branding gift operation My Jolie Candle: The concept brand of "jewelry candle" My Jolie Candle , constantly seeks to surprise women with original pieces and fun and trendy scents. In order to engage its customers in this state of mind, the site regularly organizes fresh and original marketing operations. In this case, the "candle-addicts" had to post their prettiest photo on the theme "green" in order to try to win the new jewel candle with the scent "fresh grass".
branding operation photo contest Brandalley: We often talk to you about our client Brandalley, always very proactive in terms of innovative and creative marketing operations. It is impossible for the site on the lookout for all the trends not to pay tribute to the Star Wars Mania, a real tidal wave of this month of December! Visitors were thus able to participate in a quiz on the sooooo galactic universe of Star Wars!
branding gifts branding internet competition Moreover, if you are curious to discover other original marketing operations organized by Brandalley, rush to (re)read the focus that I devoted to them this summer.
Private Market: The local private sales site Marché Privé aims to always offer quality deals. In order to reinforce this credo with its community, it organized a media vote to elect a "Dream Ambassador" . Each participant had to post their video application explaining their motivations and collect the most votes by sharing it on social networks. The lucky winner then won the privilege of testing many partners of the Marché Privé site to ensure their quality.
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发表于 2024-10-31 13:54:26
