Service and transactional mailings: features and possibilities

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Service and transactional emails are a reliable way to quickly inform customers about important events and changes related to their orders or interactions with the brand.

Features of service and transactional mailings
Defined by mobile operators as messages of an informative nature, service and transactional mailings are not subject to advertising laws, and they are sent according to pre-agreed templates . This gives businesses the opportunity to promptly and without legal risks inform clients about important events.

Who needs service mailings?


For each of these areas, it is important to maintain communication with on page seo service customers, informing them in a timely manner about the status of orders, records or financial transactions.



What are transactional messages?
These messages are used by financial institutions to notify customers of fund movements and other transactions. They are also based on pre-agreed templates and can be cost-effective for large volumes of sending (from 10,000 per month).



How to Optimize Service and Transactional Emails
Service and transactional messages are not promotional in nature, but their sending can be optimized using the intelligent features of the Sigma messaging platform.

Personalization of data. The personalization function allows you to embed any customer data into the approved template, such as name, order number, taxi arrival time, etc.
Automation of processes. Integrating the mailing platform with your CRM or CMS via API allows you to automate the sending of messages. Messages will be sent automatically when certain conditions are met, for example, when the order status changes, payment is made, the order is transferred to the courier, etc.
Alternative delivery channels. Currently, billions of users are registered in messengers and social networks. Messages sent through these channels are quickly noticed and read. The SIGMA messaging platform sends messages through channels such as Viber , WhatsApp , WhatsApp Business , Telegram , VK , OK , offering flexible tariff plans.
Sending messages from CRM. Collect all the information you need in one place. Integrate Sigma messaging into your CRM or CMS system via API and send directly from CRM.
Cascade Sending. Save money with cascade sending. This technique allows you to use several channels for sending: you set up channel lists, and the system starts sending through the most cost-effective of them. If delivery fails, the message is sent through the next channel. This approach allows you to save up to 70% of your budget.
SIGMA messaging offers only legal channels of sending, guaranteeing legal security and support. Clients can count on 24/7 assistance from specialists and test the service with a free trial version to evaluate its functionality and convenience.