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The good old newsletter is currently experiencing a real renaissance. And not without reason: With little effort, you can reach a large number of customers in one go. An email newsletter is therefore an excellent marketing tool. It can also be used to quickly inform customers. A software developer could, for example, promptly point out security gaps or critical updates. Finally, a newsletter even serves as a source of income. If the emails offer editorial content or other added value, they can be sent exclusively to paying recipients or redirected to paid content. Some journalistic offerings are currently successfully pursuing this route.
Quickly set up
Not entirely innocent in the newsletter boom are numerous cloud Buy Email Database List services that drastically simplify the sending of digital flyers. To do this, they first provide an editor in which a mass email can be written quickly and prepared nicely. As a rule, you only have to choose a design template, then drag and drop images, text blocks or other content to the appropriate places and finally type in the missing text. The way it works is similar to the content management system WordPress . Most services allow the newsletter to be personalized so that it addresses the recipients by name, for example.
Sent with a mouse click
The cloud service also takes care of sending the emails; if desired, the emails can only be sent at a specified time. This way, for example, you can inform customers about a discount campaign in a timely manner. Many cloud services also allow so-called A/B tests. This involves creating two versions of a newsletter, for example with different, sensational subject lines. Selected subscribers then receive one version, while another group receives the second version. The cloud service observes the reactions of the recipients and identifies the more successful version of the newsletter.
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发表于 2024-12-23 11:25:15
